Broadcast writing has been an interesting challenge this week.  It seems to me that the key is finding the intricate balance between entertainment and truth, and projecting from that balance with the right timing to sustain interest.  

This is an effective way to write for any kind of broadcasting, but I've been struck recently by what pod-casting means for this way of writing.  Technology has made it possible for individuals to make their own broadcasts to virtually any niche on any subject.  So while pod-casts are being used by news broadcasters as a marketable medium, many people are using it unprofessionally as a tool for expression or community building.  Check the description on this page for example.

I've noticed that pod-casting seems to be even more informal than even what you might expect from the radio.  I find it interesting also that this new medium has a way of building community and integrating with other media that seems to be better than traditional radio.